![]() On UnTappd, users can earn badges for completing missions. Beer apps “gamify” the process of drinking beer, turning it into a quest. ![]() No, we’re not talking about flip cup or beer pong here. The HopPlotter app even focuses on beer tourists with a handy beer tour planner. You can bet they’ll use their favorite beer apps to see where to get crafty. This ties into the first benefit, but it’s worth reiterating: Beer apps put you on the map with craft beer drinkers in the area – and many are coming in from out of town. They also want to view ratings of those beers, which they can do on a beer app (but not your website). They’re more apt to use beer apps to seek out a specific beer they’re craving. This one may frustrate you…but craft beer drinkers won’t always go to your website to see what’s on tap. Ultimately, by using these beer apps, you’re joining a community of beer lovers and speaking their language. You can even respond to beer reviews through public comments, just like other social media platforms and review sites like Yelp. On beer apps like UnTappd? Beer drinkers do their own bragging, letting friends know where they’ve scored a white whale (aka a super-rare beer) by “checking in” at locations like yours. On Facebook, parents show off their cute kids, and pet owners proudly display Fluffy’s latest trick. Social media is for humble – and not-so-humble – bragging. 2) Be Part of the Social Media Community of Beer Lovers Case in point: The Brewers Association of Pennsylvania recently launched the Digital Ale Trail App with over 200 breweries. Check to see if there is a local or regional app available in your area – then ensure you’re listed. You want to get found, right?Ī quick note: beer apps are on the rise nationwide. Right now, thousands of thirsty craft beer drinkers are using these apps to find places with awesome tap lists. Hands down, this is the most important reason you should use beer apps. 7 Benefits of Beer Apps for Bars, Breweries, and Restaurants 1) Get on the Map with the Craft Crowd ![]() Discover 7 popular beer apps – and how your business can tap into more insights, customers, and profits by using them. It’s more likely they’re using beer apps to rate beers, read reviews, or even get paid to imbibe (see #7 on the beer apps list). That’s how you can spot today’s craft beer drinkers. A beer in one hand, a smartphone in the other.
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